L.L.Bean.com
LLBean
For L.L. Bean, I designed the architecture and user experience for the retail giant's e-commerce checkout process overhaul in 2012, which they continue to utilize today. My efforts resulted in significant conversion, decreased abandonment and increased profitability to a record high in the first year after release. I also played a key role in a variety of other projects as well.
Online Checkout Project
![LLB-checkout-final LLB-checkout-final](https://douglascuffman-portfolio.com/wp-content/uploads/UXDesign/LLB-checkout-final.png)
Retail Inventory Online Project
![llbean-RIO-01 llbean-RIO-01](https://douglascuffman-portfolio.com/wp-content/uploads/UXDesign/llbean-RIO-01.png)
100 Year Anniversary Microsite
![LLB-100th-Microsite-Batch-1-Comps-v3_Page_1 LLB-100th-Microsite-Batch-1-Comps-v3_Page_1](https://douglascuffman-portfolio.com/wp-content/uploads/UXDesign/LLB-100th-Microsite-Batch-1-Comps-v3_Page_1.png)
![llb-landing-march-20121-785x601 llb-landing-march-20121-785x601](https://douglascuffman-portfolio.com/wp-content/uploads/UXDesign/llb-landing-march-20121-785x601.png)