BLUECROSS BLUESHIELD MEMBERS EDGE
Usability Research Drove My User Experience Design
Under the direction of NASCO, I functioned on this project as the Principal Usability Researcher and UX Designer. My task was to provide users with a cleaner interface that increased their productivity and lowered cognitive load. I utilized activities such as stakeholder interviews, surveys, user journeys, and card sorting. In addition, I also developed fully-functional clickable prototypes in Axure referencing key metrics from the usability studies I conducted.