BLUECROSS BLUESHIELD MEMBERS EDGE
Usability Research Drove My User Experience Design
Under the direction of NASCO, I was the principal usability researcher and UX designer. I provided users with a cleaner interface that increased their productivity and lowered cognitive loads by utilizing stakeholder interviews, surveys, user journeys, and card sorting to design it. I also developed fully-functional clickable prototypes in Axure referencing key metrics from the usability studies I conducted.