LLBEAN ECOMMERCE SHOPPING CART

My Design Created a Significant Increase in Sales

Tools: Microsoft Visio, JustInMind, Axure RP Pro, Adobe Creative Suite

Project Summary

LLBean customers were struggling with a slow, overly-complicated user interface. This lead to a high level of abandonment and loss of sales as a result. I redesigned the checkout user experience, resulting in significant ease of use. I leveraged progressive disclosures driven by an inline validation framework that I developed, which become a company standard. LLBean broke its previous sales records during the first holiday shopping season after my solution went live and continues to be a strong performing user experience today.


I also played a key role in a variety of other projects as well.