My Design Created a Significant Increase in Sales

Tools: Microsoft Visio, JustInMind, Axure RP Pro, Adobe Creative Suite

Project Summary

LLBean customers struggled with a slow, convoluted user interface. This lead to a high level of abandonment and loss of sales as a result. I redesigned the checkout user experience to provide significant ease of use. Progressive disclosures driven by an inline validation framework that I developed became a company standard. LLBean broke its previous sales records during the first holiday shopping season using my solution and it continues to be a strong performing user experience today.