doug-sailing

Douglas Cuffman, UXC

Director of User Experience

"If your actions inspire others to dream more, learn more, do more, and become more, you are a leader." - John Quincy Adams

I am a user experience director with over 23 years in the industry. As a Certified UX Practitioner, an expert in Figma and design thinking, I utilize Design Thinking and Agile methodologies to lead highly effective teams that deliver best-in-class, equitable user experiences. I evangelize and manage UX processes, development plans. I mentor team members and set them up for success.

Verticals span internet security, financial services, healthcare, and e-commerce for Fortune 500 companies including Verizon, Bank of America, Fidelity Investments, Toyota, LLBean, Iron Mountain, TIAA, and many more.

Collaborations

Specialization

MANAGEMENT

  • Servant Leadership and exercising Radical Candor.
  • Process implementation and management
  • Stakeholder workshops

TECHNICAL

  • HTML 5
  • CSS 3
  • REACT
  • GIT Version Control
  • Basic Networking

DESIGN

  • Complex enterprise UX application design.
  • UX Prototyping
  • Branding

VERTICALS

  • Mobile security
  • Healthcare
  • E-commerce
  • Fintech & financial services
  • Education
  • Engineering technology verticals

STRATEGY & PROCESS

  • Agile & Scrum
  • Requirements Gathering
  • Design Thinking & HCI
  • User Research

PRIMARY TOOLSET

  • Mac OS X
  • Windows
  • Figma
  • Miro
  • Axure RP Pro
  • Adobe Creative Suite
  • Userlytics
  • WordPress

OTHER

Testimonials

gil

Gilbert Nordelus

Director of Engineering

Doug is a brilliant creative. At Zenkey I depended heavily on Doug's creative prowess and his ability to manage, lead his team. As the director of UX, I witness Doug's collaboration skills first-hand. What I've come to appreciate the most are his level-headed approach, fresh perspective and Doug's hands-on approach to UX. Doug has also introduced many tools to Zenkey which further improved the collaboration between creatives and engineering. You can expect great work, amazing collaboration, forward thinking ideas and outstanding leadership from him. I would welcome any opportunity to work with Doug again, he would be an amazing addition to further enhanced any creative team.

juan-headshot

Juan Illiage

Product Director

Doug and his team were excellent partners in launching highly secure mobile application aimed to disrupt the identity access management market. He and his team were always there to support the company in their ever-changing priorities and consistently delivered high-quality work on time and without drama. Every job delivered resulted from usability research, professional design, and the user on top of mind. The work was backed by quantitative information that helped ZenKey to make the right decisions. On the personal side, Doug always had a pleasant (almost soothing) demeanor that I sincerely appreciated in such a hectic environment. He was a great partner, and I am looking forward to working with him in the future.

savory

Mike Savory

CPO, FinSync

Doug joined our team as the Director of User Experience at a time when we had no design or UX resources. He capably filled several roles in both design and user experience. Doug also showed he's experienced in working with product teams, knowing the language and processes, fitting well into our team, and even being proactive in suggesting and implementing ideas to improve our ideation process. He has a broad range of experience and skills (including drummer and drone pilot!) that I think would benefit any tech company.

davis

Eddie Davis

SVP Sales & Operations, FinSync

Doug knows his business. He's completely fluent in UX/UI and able to translate business and user goals into sets of requirements and designs that developers can easily understand and implement, and end-users find intuitive. He's also a very genuine and compassionate person who seeks to understand his coworkers and work with them the way they wanted to be worked with, always with an eye toward the overall strategy of the company.

MrV

Victor Dominquez

Business Development | Talent Management

On a number of occasions, I've hired Doug to design, develop and deploy internet and intranet sites. He always delivered insightful and creative solutions as well as a quality work product. Even though his expertise resides in the IT world, we hired Doug to work within our marketing department to help bridge the gaps between marketing, sales and IT. The result of this collaborative effort gave us a better product, delivered on time and on target with our exact business requirements. Gotta love that...

tonyG

Tony Garbani

Art Director and Designer

Doug is a great guy who is very knowledgeable in web design and all that encompasses the web. I've worked with him on several projects and he's always a pleasure to work with. If he doesn't know the answer to something, he'll find it, but usually if it's web-related, he's on top of it and probably already knows it already. On top of that, he's creative-minded and is very skilled in talking through ideas in order to find solutions.