CASE STUDY

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CASE STUDY

Case Study Title

UX Project Goals

User Experience Concept. present by Miniature Figure of UX UI Designer standing on Paper of Interface Design Sketch

GOAL #1

Understand users mental model and what are the friction points

User Experience Concept. present by two Miniature Figure of Businessman standing on Paper of Interface Design Sketch at Night. Overtime Work

GOAL #2

Ideate concepts that greatly reduce pain points and increase ease of use

User Experience Concept. present by two Miniature Figure of Businessman standing on Paper of Interface Design Sketch at Night. Overtime Work

GOAL #3

Increase conversion by reducing the number of registration steps

PROJECT DETAILS

TARGET MARKET

PROJECT DETAILS

FRAMING THE PROBLEM

Problem statement

PROJECT DETAILS

PROJECT TEAM

Project team details.

PROJECT DETAILS

DESIGN PROCESS

Empathize

Conduct research to develop an understanding of our users

Define

Combine all our research and observe where problems exist

Ideate

Generate a range of crazy ideas that might solve the problem

Prototype

Build a real representation to express our ideation

Test

Ask the experts again: user testing for feedback on our ideation

Implement

Deliver the new solution in place and monitor using analytics

Design Thinking

The approach I took was to utilize design thinking so that we could better understand the mental model of our users, ideate a new solution and test whether or not it was the best possible option for the overall user experience.

I also led the timeline management aspect of the project utilizing Agile and scrum in three-week sprints.

PROJECT DETAILS

PROJECT TIMELINE

AGILE - 3-WEEK SPRINTS / 12 WEEKS TOTAL = ONE ITERATION

Timeline details.

PROJECT DETAILS

PROJECT TOOLS

projectTools
  • We used Miro extensively to facilitate whiteboarding sessions, store ideation, and present findings to key stakeholders.
  • All research was performed using Userlytics, and we conducted both quantitative and qualitative user testing and usability testing to understand what users wanted and how to match that with business requirements
  • Figma was a great tool to help us keep moving. Previously I had overseen the development of our own design system, which gave us that speedy advantage.
  • When it was time to test our ideas I worked closely with UX engineers to develop a fully-functional UX prototype in Axure, which we used to in subsequent user testing sessions.
  • The entire project was managed by our PM and myself, using Jira and our product backlog.
PROJECT DETAILS

USER FLOW

User flow details.

DESIGN THINKING - EMPASIZE

RESEARCH OVERVIEW

researchOverview

Research Findings

Research findings details.

DESIGN THINKING - IDEATION

IDEATE NEW CONCEPTS

We first began ideating new possibilities by taking an inventory of the existing screens, and working with the Chief Architect were able to identify possible candidates for exclusion in the new flow. This also included an extensive gap analysis exercise, which produced a useful artifact that helped us get to the new design and flow.

Gap Analysis

DESIGN THINKING - PROTOTYPING

PREPARE FOR TESTING

Once the analysis and ideation was complete we tested our hypothesis with prototyping and testing in an additional round of user testing.

DESIGN THINKING - TESTING

RESEARCH FINDINGS & VALIDATION

DESIGN THINKING - IMPLEMENTATION

IMPLEMENTATION & RESULTS

Implementation and results details.